The Importance of Blogging RSS to Your Home Business
by: Stephen WrightCopyright 2005 Stephen Wright
In the 'good old days' (which now was only about three years ago!!) you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.
Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers.
Plus you don't have to email them and they can get your latest news without having to visit your web site. All this without the normal or typical cost of autoresponders and expensive email programs. So how does this all work?
A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.
However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple. Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.
Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.
As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. All the big search engines (such as Google) are including RSS/Blog content as bonus items in their scoring formulas these days. That's because blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don't have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.
So, blogging (and RSS feed) is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging I say!
About the author:
Stephen Wright is President & CEO of InternetMarketing.com We personally build a Money Making Website Just For You - 100% Ready To Take Orders And Pull In Massive Residual Profits! Get the details today at: http://www.InternetMarketingUSA.com/pips.html
Circulated by Article Emporium
In the 'good old days' (which now was only about three years ago!!) you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.
Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers.
Plus you don't have to email them and they can get your latest news without having to visit your web site. All this without the normal or typical cost of autoresponders and expensive email programs. So how does this all work?
A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.
However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple. Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.
Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.
As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. All the big search engines (such as Google) are including RSS/Blog content as bonus items in their scoring formulas these days. That's because blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don't have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.
So, blogging (and RSS feed) is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging I say!
About the author:
Stephen Wright is President & CEO of InternetMarketing.com We personally build a Money Making Website Just For You - 100% Ready To Take Orders And Pull In Massive Residual Profits! Get the details today at: http://www.InternetMarketingUSA.com/pips.html
Circulated by Article Emporium
JOIN our mailing list TODAY here to get the latest NEWS and BEST offers:
Warning: main(http://rssarticles.itstyle.net/maillist/register.php) [function.main]: failed to open stream: HTTP request failed! HTTP/1.1 500 Internal Server Error in /usr/home/web/wno19625/rssarticles/index.php on line 160
Warning: main() [function.include]: Failed opening 'http://rssarticles.itstyle.net/maillist/register.php' for inclusion (include_path='/home/web/wno19625/rssarticles/comment/configuration:/home/web/wno19625/rssarticles/comment/include:/home/web/wno19625/rssarticles/comment/include/library:./:.:/usr/local/share/pear:') in /usr/home/web/wno19625/rssarticles/index.php on line 160
Post this page to:
Comments
Comment display has been turned off.
#1 - Administrator - 02/09/2012 - 16:38
Powered by Comment Script
Award-winning mobile game Cut the Rope is an immediate favorite for anyone who plays it. It’s as fun as it is adorable. So we had an idea: let’s make this great game available to an even bigger audience by offering it on the web using the power of HTML5. To do this, Microsoft’s Internet Explorer 
Craig explains how you can write your own random number generator in PHP - and why you'd want to do that given that PHP has its own random generation functions.
If you missed November's live streaming of the Microsoft HTML5 Web Camp held in Mountain View, California, we can now provide recorded video of the sessions.
Routine is the enemy of creative productivity argues Georgina, who has some advice to help you get out of the routine work rut.
Craig demonstrates the power of the :target selector by creating a CSS-only tab control. You won't find any sneaky JavaScript lurking beneath the surface.
Displaying testimonials from satisfied customers is a good strategy. Miles Burke finds a way to make them even more effective.
Konstantin Kichinsky focuses on an interesting scenario that isn’t directly covered by the HTML5 standard, but is in high demand and visually impressive: audio visualization using HTML5 Audio.
The title says it all. Yes, there's a light at the end of the tunnel (and it's not a train).
Today’s HTML5 applications can provide awesome experiences thanks partly to CSS3 specifications like Animations. David Rousset walks you (and a Star Wars AT-AT) through the motions.
Miles Burke finds Google is a handy collaborator in setting up split testing to gauge landing page effectiveness. And the results speak for themselves.